"I need my Insights department to up its game if I am going to keep winning."; Journal of Advertising Research, CMO interview.
DecisionAdvancer™ supports improvement in three key areas:
- Enhanced Insights Brief - Avoid awkward and difficult conversations at the end of the project, "why didn't you ask this question?" or "this isn't what I was looking for," by clarifying stakeholder objectives and getting alignment on research objectives at the start.
- Strategic Skills Guidance - One-click access to definitions, question prompts and examples, guides the insights professional through objectives setting and scoping the project, freeing up the director's time to focus on bigger picture concerns.
- Portfolio Management - Dashboard and reports provide the director, insights team and stakeholders with real-time, appropriate level access to the status of every project in the pipeline.
DecisionAdvancer™ enables you and your team to:
- Objectives and deliverables align based on strategic clarity
- Recommendations made with more confidence
- Clients prepared to make better decisions
- Visualize project timelines to avoid "traffic jams"
- Quickly identify opportunities for future research
- Identify resource allocation issues
- Measure improvements via stakeholder and insights team assessments
- Elevate credibility of research efforts and prepare the ground for future work