"I need my Insights department to up its game if I am going to keep winning."; Journal of Advertising Research, CMO interview.
DecisionAdvancer™ supports improvement through two key components:
Smart Insights Brief
- Structure aligns business needs with research objectives.
- Build alignment at the design phase
- Integrated how-to guides
Projects Portfolio Management
- Insights implementation and business connection measurement
- Future research opportunities retained
- Timely, relevant reports
- Past project searchability
DecisionAdvancer™ enables you and your team to be more:
- Objectives and deliverables align based on strategic clarity
- Recommendations made with more confidence.
- Avoid challenging post-report questions
- Avoid "traffic jams" and poor resource allocation
- Quickly identify opportunities for future research
- Identify research/analytics contributions to business decisions
- Make process improvements that support increased insights activation
- Elevate credibility of research efforts and future work
- Clients prepared to make better decisions